Oprah Winfrey Makes $ 12 Million From A Single Tweet | Where Are the Twitter Talkatives?
Chat show queen-Oprah Winfrey may not be a talkative on twitter because of the value of her tweets—she is reported to have made about $12 million from a single tweet.
Oprah “made an estimated $12 million in just over an hour by sharing one tweet declaring she had lost 26lbs on the diet while still eating bread”—and that was an endorsement of Weight Watchers, UK’s Independent reports.
Oprah did not make the cash alone, Weight Watchers is said to have made huge profits from her endorsement tweet—as the company’s shares jumped by 18 per cent after the tweet. Winfrey owns 6.4 million shares, which is $12 m – if she chose to sell them.
Oprah Winfrey joined the board of Weight Watchers in October last year, by buying 10 per cent of stock. The partnership saw share prices jump by more than 100 per cent.
In her tweet, Oprah said;
“I love bread,” she enthused to her 31 million followers. “That’s the genius of this programme. I lost 26 pounds and I have eaten bread every single day.”
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